Virtual presentation by Joseph (Joe) S. Valacich, Professor of MIS, at the Eller College of Management, University of Arizona, and Co-Founder, Chairman & Chief Science Officer of Neuro-ID, Inc.
Rigor, Relevance and Practical Significance: A Real-Life Journey to Organizational Value. As the information systems discipline continues to evolve and mature, there is ongoing debate on what type of research should be valued and encouraged. The field has weighed the value of rigor over relevance, and vice versa. Increasingly, many believe that relevance and practical significance should be valued as equally important, if not more so, than rigor and statistical significance. In this talk, we will explain our research journey from rigorous foundational research, to more relevant studies with practical significance, and, finally, crossing the last mile of research value, to organizational value. We define organizational value and describe several ways for measuring the organizational value of your research. It is our belief that all research is valuable depending on where you are in your own journey. We also believe that to understand and demonstrate organizational value, you must first understand and demonstrate statistical and practical significance as well as relevance. However, statistical and practical significance as well as relevance are necessary but insufficient to provide organizational value. Our hope is that our experience helps you better navigate your own journey towards more impactful research.